Christian Yellow Pages – Brilliant Directories Website

Christian Yellow Pages needed to stabilize, optimize, and prepare their faith-driven business directory for relaunch after multiple development handoffs left the platform with technical debt, performance issues, and incomplete features. I was hired to audit the existing Brilliant Directories setup, clean up outdated code and configurations, improve performance, and enhance core functionality while aligning the platform with CYP’s mission and long-term growth vision.

The main challenge was inheriting a live Brilliant Directories website with legacy code, redundant widgets, and unfinished features, then bringing it to a relaunch-ready state under a fixed deadline. This required balancing technical cleanup, feature completion, SEO readiness, and UX improvements without disrupting existing data, memberships, or directory structure.

I approached the project by first identifying and removing inefficiencies at the code and plugin level, then prioritizing performance and indexing improvements critical for post-launch marketing. Feature enhancements, including pricing clarity, profile usability, and navigation structure, were evaluated based on actual user value rather than visual appeal alone, ensuring every change supported discoverability, conversion, and long-term scalability.

Design efforts focused on cleaning up existing layouts, improving usability of profile pages, and restructuring the pricing page to clearly communicate membership tiers, free trials, and feature access. Visual and functional updates were implemented to support trust, clarity, and ease of use while maintaining consistency with the directory website’s faith-centered identity.